# Dominion

> Dominion is the human decision layer. It captures the behavioral signals behind a decision — hesitation, attention, pacing, and reversals — and turns them into structured data that AI agents and models can learn from. AI agents see the click, the purchase, the signup; Dominion captures everything before it. Operated by Dominion AI Pte Ltd (Singapore). Currently in private alpha.

## What Dominion does

- **The problem:** Conventional analytics record the *what* — the final outcome. They do not capture the *how* — the decision path a person took to get there: where they doubted, where they backtracked, where intent locked in. That decision path is the signal autonomous AI agents need.
- **The pipeline:** Capture raw behavioral signal → Understand intent, friction, and decision path → Act by streaming structured human intent to your agents.
- **Two signal surfaces:** Digital body language (hesitation, stalls, and backtracking across web and app) and prosodic voice intelligence (pitch, pacing, and tone that reveal uncertainty plain transcripts miss).

## Products

- [Decision-as-a-Service (DaaS)](https://www.dominionalpha.com/daas): Real-time API that streams structured human-intent signals into your stack — digital body language plus voice intelligence — without touching identifiable customer data.
- [Behavioral training data](https://www.dominionalpha.com/training-data): Structured human decision-trajectory datasets for fine-tuning and aligning AI models on how people actually decide; richest in high-constraint environments and strategic pivot points.

## Research

- [Trajectory](https://www.dominionalpha.com/trajectory): Reconstructs the full human path toward a decision — branching, pivots, backtracks, and the exact moments intent shifts — as structured decision timelines rather than flat outcomes.
- [Prosodic](https://www.dominionalpha.com/prosodic): Captures tone, emphasis, and pacing so AI understands *how* something was said, not just what was said.
- Genesis: A further research initiative — coming soon.

## Company

- [Team](https://www.dominionalpha.com/team): Leadership across AI, telecom, data science, fintech, and enterprise systems. CEO & Co-Founder Ricardo Casanova; COO & Co-Founder Jordan Rosenberg; CTO & Co-Founder Richard Broo; Data Scientist Lead Dr. Totrakool Khongsap; CBDO Myin Zaw; AI Advisor Dr. Reza Beikzadeh.
- [Blog — From the desk of the CEO](https://www.dominionalpha.com/blog): Letters on decision intelligence, human intent, and AI infrastructure.

## Writing

- [AI Sees What You Do. Not How You Decide.](https://www.dominionalpha.com/blog/ai-sees-what-you-do-not-how-you-decide): Why outcome analytics miss the decision process that produced the outcome.
- [The Fiction of the Interface Moat](https://www.dominionalpha.com/blog/the-fiction-of-the-interface-moat): Why interface-only AI products have no durable moat, and why proprietary behavioral data does.
- [AI: The Plausible Moron](https://www.dominionalpha.com/blog/ai-the-plausible-moron): Why large language models sound confident while being wrong, and how to work with them.
- [Magnifica Humanitas & Dominion](https://www.dominionalpha.com/blog/magnifica-humanitas-and-dominion): On the irreducibly human element no AI system can capture.

## Key facts

- Tagline: "The human decision layer."
- Legal entity: Dominion AI Pte Ltd, Singapore.
- Status: Private alpha — access by waitlist via the homepage.
- Who it's for: Teams building agentic AI, model developers who need behavioral training data, and product teams seeking to understand why decisions happen.
- Contact: https://x.com/DominionAlphaHQ · https://www.linkedin.com/company/dominionalpha

## Optional

- [Privacy policy](https://www.dominionalpha.com/privacy)
- [Terms of service](https://www.dominionalpha.com/terms)